Technology has created new ways for people to do business for as long as the word technology has been around. And at the rate that technology evolves, the things we wished we could do five years ago are now actually doable. Even the things we didn’t know we wanted to do are possible. And it is through technology that you may change the way you do business.
One thing that people too often overlook is the fact that technology is also crucial for your business’s long-term growth. It not only brings large projects down to a scale that you can manage, but it also creates efficiency in most cases.
Today, we’ll assume that you own some type of store where things are sold. The technology examined below is geared specifically to sales.
We’ve all seen the QR codes on billboards, store windows, magazines, etc. Samsung has developed an alternative. Where customers have to engage the QR code with their phone, the TecTiles send out a message to customers that are in the store, alerting them of deals and other great things that are happening in your store. These stickers, strategically placed throughout your store, send out short, near-field communications to smartphones. And though it doesn’t work with iPhones (they have no NFC chip), this little piece of technology is definitely a great way to reach a captivated audience.
You’ve probably seen this technology in stores or at your favorite food cart before. A credit card processor allows companies to expedite the paying process by bringing the register to the customer while they are still in line. These accounts can be easily tracked online and applied to your accounting software.
Apple is a great example of a company that uses this tech. Rather than have everyone in the store stand in line holding their new computers, they bring the register – through one of these systems linked up to their iPad or iPhone – to the customer, allowing them to continue to browse the store and stay out of the long line.
Samsung does it again with this gem. It’s just 22 inches, but it packs a powerful punch. This unit displays 1680×1050 resolution transparent images. This allows the consumer to see through the image and on to what is behind the display. A few of these well-placed certainly gives you many different creative ways to entice customers.
You’ve encountered theft before, whether it be internal or external. It’s okay, because NetGear has brought out the VueZone, which allows store owners/managers more access to video of your store than ever before.
The VueZone features a cordless operation. It’s also expandable, which means as you grow, so can it. It works by taking the feeds from the wireless cameras you have placed and broadcasting multichannel video to any web-connected device or smartphone. It’s also secure, so you don’t have to worry about prying eyes.
The best businesses are the ones that continue to try and push their limits. Technology helps you continue pushing in the direction you want to go. These four pieces of technology are just a few of the hundreds, if not thousands, of different pieces of technology that can help change the way you do business.