Apple is one of the biggest brands in tech and is the reason why there are so many app development companies that have sprung up since their iPhone and iPad range of products have been introduced. Their devices and mobile OS have created so much software, hardware and jobs for people that you’ve probably been living under a rock if you don’t know what Apple is.
Still, you can’t discount the fact that a few competing platforms and devices are present, especially the Android OS. The next biggest mobile OS, Google’s Android has long become iOS’ greatest rival.
But why do users choose the iPhone and iPad despite huge price differences with cheaper Android devices that basically do the same thing? Take a look at the following:
Apple delivers when it says that their devices are so easy to use that you don’t need a manual. Indeed, their iPhones and iPads come with a leaflet that shows you how to turn your device on and what the physical buttons do, but the rest come with the intuitive product design. If that’s what you think you should do to get something done on the iPad, that’s probably how it is done. Multiple gestures that capture the spirit of the action such as closing an app by closing five fingers on the screen and using four fingers to swipe between apps is a great convenience.
Apple wants to give users a complete brand experience, so their customer service is great and their device repair is very efficient. If they can’t figure out what’s wrong with your device, they just give you a new one. They make things easier by making sure that their people are always experts in what they’re selling and not just people trained in sales.
More than half of 500,000 iOS apps on the Apple App Store are free, so you never have to actually buy an app. If you know how to use your device optimally without paying for services, you don’t have to pay for anything after purchasing your iOS device. You can get great apps like Evernote, Instagram, foursquare and Battery Doctor for free. But if you want more out of your device, there are great apps that you pay for like Pages, Keynote, RingCentral and Numbers that work very well with any type of user.
iMessage and FaceTime are two great mobile apps that let iOS users message and video call other users for free, anywhere in the world. As long as you have stable internet connection and the other iOS user has an internet service activated at the time, you can send messages without any fees from anywhere in the world. iMessage is still relatively new so expect some bugs and delays. The best thing about these apps is that they use lesser resources than PC-based or Mac-based applications that do the same thing.