Smartphones of various makes and technologies all have their own way of setting themselves apart from the rest. This is borne out of the desire to stand out and bandy their respective advantages over all other competing smartphones. Technology, features, user-friendliness, compatibility with other work or even leisure-related devices. and cost-efficiency are among the most foremost factors smartphone companies think about when developing new products for end users.
There are, of course, other marketability considerations about such upcoming devices companies pay attention to but are not wont to disclose readily. But from the average end user’s point of view, the constant barrage of marketing information being used to advertise and eventually sell the idea of “high-tech one-upsmanship” of one smartphone over another, can be very amusing.
Take the case of the various smartphone display technologies and how their names go. Amazing as these names may sound, such can only aggravate our collective cluelessness ratio to things technical. Those that can further make us hapless tech Lilliputians suspect that:
Technology we barely recognize as ordinary mortals commonly do two things to us. Either we become absolutely turned off by the gobbledygook or aspirationally consumed by it. All of the above suspicions echo this. But we can all be thankful that advanced technologies in smartphones. and other web-accessible devices for that matter, have all been designed primarily to make work, more so, life better for us. It is up to us to help ourselves by being more informed.
It is not unusual for smartphone display technologies to be named with strangely sequenced consonants interspersed with some numbers, acronyms made up of the first letters of technical words, or in some cases, spacey-sounding monickers. Creative directors will never apologize for such amazing works of wordcraft.
Where do such names come from anyway? So let’s all get down and do some serious alphabet soup unlearning with the names smartphone display technologies go by. Let’s do this minus the tech mumbo-jumbo you can acquire better via brochures and concentrate only on what their names stand for, below:
Now that we know where all these oddly-spelled names are coming from, perhaps we can begin naming new smartphones to buy?