They say that a good advertisement is one that can entice the attention of the audience and convince them into purchasing a particular good, product, or service; and one of the most tried-and-tested and straightforward ways to attain this is through Popular Music.
Proponents of the study conducted by the Ohio State University titled “Music in Advertising: An Analytical Paradigm,” discovered that of the estimated sixty billion broadcast advertising hours encountered by North Americans each year, approximately three-quarters of them employ music in some manner. Good music, aside from drawing interest, can also potentially minimize the unwanted intrusion brought by advertisements to listeners or viewers.
Here, we list down five of the most recognizable tech-centric ads featuring some of the most popular music of recent times.
Microsoft Outlook online ad featuring Two Door Cinema Club’s “What You Know”
Penned and performed by Northern Ireland band Two Door Cinema Club in 2010 from their debut album Tourist History, “What You Know” was released in February 2011 as a single. The jangly alt-rock track later peaked at the UK Singles Chart and placed its highest at number 64. In 2012, Microsoft used the song for their series of online advertisements for Microsoft Outlook. If you’ve seen the Outlook.com ad online, i.e., before watching a video on YouTube, this is the lively song that’s playing in the background. Watch the official music video below and see if it rings a bell.
Apple using Feist’s “1234” for the iPod Nano TV commercial
“1234” (or “One Two Three Four”) is a song from the third studio album of Canadian singer-songwriter Leslie Feist (professionally known as Feist) called The Reminder. Prior to the airing of the iPod Nano commercial featuring the song, it has been gaining a strong following online due to the artist’s affiliation with indie superband Broken Social Scene. After being featured on the TV ad, it went on to win awards for both the song and for the artist, most notable of which is a mention from Time magazine hailing it as “one of the 10 best songs of 2007” (it was at number two). Feist has also performed an alternate version of the song on Sesame Street’s 39th season.
Queen and David Bowie’s “Under Pressure” used in an ad for Google+ Hangouts
A groundbreaking Google ad created in 2012 featured The Muppets singing the classic Queen and David Bowie hit, “Under Pressure” while using Google+ Hangouts, a video conferencing tool for computers, phones, and tablet devices. Watch it:
Admit it, the ad was effective. You rocked out for a bit there. It made you think, “What is it about Queen, Bowie, and The Muppets that makes such a simple Google ad awesome?”
Nintendo using Coheed and Cambria’s “Welcome Home” for Wii Rock Band ad
Even if “Welcome Home” was released by Coheed and Cambria in 2005, it was only in June of 2008 that Wii tapped the song to be part of its television advertisement. The ad’s plot was quite simple. A tour bus pulls up to a house in a suburban neighborhood and several teens pretending to be members of a rock band alight from it. They proceed to the basement of the house to perform the song as if they’re a real band using Wii and Rock Band. See it for yourself:
Samsung featuring The Darkness and their hit “I Believe in a Thing Called Love” for Galaxy Note Super Bowl ad
One of the big surprises of the Super Bowl ad storm is this over-the-top Samsung Galaxy Note commercial featuring The Darkness’ hit song “I Believe in a Thing Called Love.” It features people lining up in a Mac center, idly waiting for the new iPhone to be released. Moments later, they are shown the new Galaxy Note with a stylus, and then randomly burst out into song. What fun!