Small businesses of today, and in fact any kind of business that happens to be running these days, have a lot to be thankful for. Despite the obvious difficulty of having to deal with economic challenges brought on by the financial crash a few years ago, there is still a good chance that they’ll survive and thrive. This is because, among other things, we now have some really great business solutions that make running a business much easier while making expenses much less painful. Right now, it seems that the pinnacle of such solutions is cloud technology.
For most of us, cloud technology is a means of having “near-infinite flexible storage space.” And while it most certainly does that, it’s also capable of offering us much more than that. Apart from allowing you access to important files from anywhere at any time, it also gives you the power to run complex applications that used to require a lot of complicated hardware. Now, you can even CREATE your own cloud-based programs. The implications, in short, are staggering.
Of course, the appeal of cloud computing can be more than just its economy, practicality, and coolness factor. In fact, according to Naveen Gupta (who is the chief product officer of virtual telephony pioneer RingCentral) in an article posted in both the RingCentral Blog and the Upstart Business Journal, one of the main reasons why small businesses use the cloud is so that they could look bigger.
We could argue all day about whether or not bigger really is better for businesses today (of course, it really doesn’t matter in my opinion as long as the business is good), but at the end of the day, it’s something that smaller-scale companies want from themselves. And you really couldn’t blame them for it because, up until fairly recently, most larger-scale organizations are considered to be far more stable and reliable than more modestly-sized operations. Whether this perception has something to do with the idea that bigger businesses are capable of earning more is up for debate.
However, the point still stands: to many people, “bigger” businesses actually mean “more professional.” In other words, they can handle challenges more effectively and are more efficient when it comes to dealing with customer issues. They are less likely to make mistakes, and are more likely to give better service.
This is what smaller businesses want their customers to see. And cloud technology most certainly helps them project this kind of image.
The cloud makes you big not in terms of size, but capabilities
As Mr. Gupta points out in his article, the cloud has given even the tiniest of businesses the ability to interact with customers, coordinate with associates, and track essential information on a level that was primarily reserved for industry giants in the past. Thanks to this, all businesses can now be put on a level playing field that allows small businesses the opportunity to compete with larger competitors.
Even more exciting is the fact that the cloud has made small businesses more nimble than big businesses. This means that they can more easily adapt to changes, making them much better and faster in times of rapid change and growth. In other words, small companies can now BEAT larger companies thanks to the cloud. Who doesn’t just love the very idea of this? It’s nearly unbelievable, but there’s much evidence to show that this is true.
Clearly, the cloud is here to stay – and it’s out to change the business world as we know it.