Business owners must incorporate in their business every possible tool that would help them increase their productivity and profitability. This would be the best way to ensure that they would be able to satisfy the needs of their clients. Their clients would then be happy with their service and continue to patronize their products or services. Income would keep flowing and there would be more money to spend on the growth and improvement of the business.
Facebook has been with use for quite some time. It is an online social network where people can add each other as friends. This has brought people together. Whether it is old friends, old and new classmates, business associates or rivals, people can add them as their friends and be connected instantly. Even though a person is a stranger to the other, they can still add them even though no one in their friends knows that person. Why shouldn’t businesses use this medium to enhance their business in so many ways?
Businesses can use Facebook as one of their marketing tools. They can place advertisements about their business in their wall and tag their friends in the picture. This process will pop up in their friends notification bar and inform them that they are tagged in that picture. They would then be able to see the advertisement and take note about the matters that are written within. Business owners can also place their business’ phone number in the advertisement. For example, putting their RingCentral toll free number in the ad would inform their friends of which number to call.
Business owners can also simply write on their wall something about their business that would catch the attention of their friends. Writing their some discounts or sale of their products would surely be noticed by their clients. Interested persons can leave a comment on the business’ Facebook wall for inquiries or even placement of orders.
Facebook even now has video chat. This will allow business owners to contact and be contacted by their clients through Facebook and be able to communicate with them face-to-face. This is a positive deviation from the standard phone calls or chat messages that Facebook users are accustomed to.
Business owners can also utilize this social media website to conduct promos and contests to attract more customers that would “befriend” them. A lot of businesses have already used Facebook for that very purpose. Not only businesses, but also game producers that are abundant in the website set up a lot of contests and promos for their players to enjoy.
Apart from using phone numbers to provide an adequate customer service, they can also use this social media website for that very purpose. They can allow their customers to post comments in their wall or send a private message regarding their queries or technical problems about their products or services. This would be a more convenient way for their customers to inform these businesses about their thoughts.
Facebook has a lot of uses nowadays. People use it as a means of communicating with others and entertaining themselves. Businesses can also utilize this social media network to keep in touch with their clients and give them the necessary information about their products and services. This would definitely improve their customer relations without having to incur any cost. Facebook is certainly one free tool that business owners should utilize.