The king of search engines, Google Inc., had been the first one to literally challenge Microsoft Office suite with its open-source Google Apps service, and the firm even provided free email addresses for small-to-medium size businesses during the 2006-2007, but a lot seemed to have changed now. So, here’s a quick low-down of journey of Google apps, from a totally free resource to now a fully-paid package meant only for the enterprise users.
To promote their services, Google started offering apps free of cost to the small to midsize businesses, and once it gained popularity, they reduced it to 50 free accounts.
As Google apps continued to gain fame, they cut down the free email accounts to 25, and still most of the small businesses that required less than 20 mailboxes continued to use Google Apps and Gmail as their official mailing solutions.
Looking at the growing popularity, Google then limited the free mailboxes to 10 in 2012.
And, even before stepping into 2013, Google has announced that there will be no more free accounts for small business owners. The company is now expected to stop providing most of its web-based general office software apps, including Gmail service for free to the small businesses as the company is now focusing to raise the profit margins, and generate revenues from sources beyond its core web marketing business.
Formerly, Google apps, a web-based endeavor to contest with MS Office(Microsoft Office) of daily business enterprise missions such as spreadsheet editing, and word processing, was completely free of cost to companies with ten, or lesser employees.
Recently, Google informed that by charging nearly $50/user every year (£33 in the United Kingdom), it would be capable of offering superior high-quality assistance to business organizations. It added that normally business enterprises get too large for the basic edition in a quick time, and necessitate things such as bigger inboxes, and customer support services 24X7.
Google clarified that individual customers will still be capable of using Google Applications, including Google Drive, and Gmail free of cost, and the revision will have absolutely no influence on the present business consumers. The Product Management Director for Google Apps, Clay Bavor said that the latest distinction is expected to permit to launch many new options by the company that might not be business armed to its customer products more swiftly.
Introduced back in 2006, with a sequence of procurements, and new advancements by Google by utilizing Gmail app as a basis, Google Apps is being exploited by over 5-million companies as reported by the web giant, even though it hasn’t revealed details on how many businesses were actually registered to the free edition.
Furthermore, the company has not really revealed the earnings of the software; however, it has indicated that it is more likely to become a vital portion of its general business dealings. Nikesh Arora, a senior executive of the company, recently illustrated serving small business enterprises as the firm’s future growth engine. At present, web advertising accounts for almost all $38-billion yearly earnings of the company.
A number of web technology promoters estimated that Google Apps would swiftly loosen the lucrative strong hold of Microsoft over office software tool; however, there has been very limited proof to uphold them. As reported by some of the leading market analysts, Office continues as the most productive software product of Microsoft, having a market share of almost 90-percent.
In reply to the upsurge of the web, Microsoft Corp has, however, included an array of Google Apps style new online options to its presently available software to remain highly competitive. Probably the year 2013 holds a lot in stores, and it’d determine the impact of Google’s aggressive decision of working towards outright profitability with Google Apps.