In the modern world that we live in today you will find that Facebook and social media becomes an important part of many businesses. On the other hand, there are ways where a single wrong word can lead to the end of a business and with social media there is not always someone to stop it from going out before the world sees it.
Facebook can easily create a business that generates more public attention and brand recognition, it can also drive a business to the ground, here is how.
For a lot of people, Facebook is life, and life is Facebook. This means that even at work they cannot seem to be able to resist logging in to see what Martha has had for lunch or how the argument between Jeremy and Clarissa has gone. (Just for the record I made all of that up). This is when Facebook gets in the way of work and instead of working people are just sitting on Facebook chatting away and getting involved in other people’s lives.
If this happens to a single person then the business might not notice, if the whole company starts to use it then you will find that productivity in the entire offices to let Birmingham company just grounds to a halt, this is when it becomes an issue and this is when a company could come into some difficult times.
The best way to get around this is to simply come up with a Facebook policy that disallows the use of personal Facebook accounts unless needed for work (many people do). If caught the user will receive a formal written warning, job done!
If as a business, you create your very own Facebook page then you are going to be engaging customers on a daily basis, this is a fact. When doing this you need to be careful that every message you put out to the public is one that you wouldn’t mind someone else mentioning elsewhere.
There have been numerous occasions where a company has lost it and had a go at an individual only to find that everyone in the world has just seen that message. Other issues come from the people in charge of running the account, messaging something out thinking that they are signed into their own profile. It is an easy mistake but one that can cost a business dearly.
When A Business Does It Right
If as a business you are using Facebook correctly you will find it to be one of your strongest allies. A way to talk and engage customers without having to pick up a phone or be formal over a letter or email, fantastic! People often don’t want to be communicated in formal ways and a lot of businesses have taken Facebook and Twitter to be more about an informal way to communicate, something that has proven to be very successful in many cases.
Using Facebook business can also give something back to the community of customers by offering out competitions, free gifts and so much more.
Ensuring that proper strategy goes behind Facebook use in the business might immediately sound like a stupid idea but make mistakes and you will regret not doing it.