Businesses that do not have the money to launch full-blown advertising campaigns now have the luxury of using social media to get their name know to the public, as well as get in touch with their customers. Making use of various social media platforms may seem like the most obvious way to connect with the most people but you might find that some sites may not be worth the effort. There is no humanly possible way to make a page on each and every single social media site and get to run them the way they should be run so it is in your best interest to know which platform works best for you.
Facebook may be the first name that comes to mind when people think of social media but there are others that or worthy of some recognition. When Google+ came out, it was thought to be a failed endeavour but it turns out that it just took a bit more time. There are a number of businesses that value the role Google+ plays in their companies and the best reason may be that it is powered by the world’s top search engine.
Here’s a look at Google+ and Facebook for you to determine which will be better for your business.
Google+ has 500 million registered users and 235 million are said to be active. It may not be checked as much as other social media sites because its users tend to be more focused.
Facebook has over 1 billion registered users, more than double the users on Google+ and for any small business that wants to get their name out there; it is a very useful platform to be on. Also, they can help a company have a good sense of how their business is doing based on their Facebook success.
Google+ has circles, meaning layers of connections. They also have the +1 for bumping up any interesting content.
This might be scoring Facebook a lot of points since it offers its users so many ways to interact with pages. It allows them to post photos and add comments, participate in polls, and many others. According to an article by Julie Gordon, “Pages are the best choice for businesses wishing to engage with their audience and promote products and services due to features such as tracking – of demographics and onsite user engagement, applications – that enhance user experience, updates – where notifications go straight to fans’ Facebook inboxes, and simple customization such as bringing visitors to a ‘homepage’ not a wall. Add to that the benefit of search engine optimization, because your Facebook page content is indexed by the search engines.”
If you take a look at any company page on Google+, you will be met by a very minimal page that employs a lot of white space.
Facebook, on the other hand, allows a lot of customization to pages, which started out with the introduction of cover photos. This allows companies to display their brand prominently, making it easier to catch the eyes of prospective customers.
Google+ may have its good points but it still does not have the clout Facebook has. If you have a limited amount of time to take care of a social media account, maybe you should start with Facebook since it can reach more people and is simpler to use.