Social Media Marketing Mistakes To Avoid
Most people believe that social media marketing know-how is not much more than common sense so it may come as a surprise that a lot of companies still make mistakes that look like they could have been easily avoided. Here are some things you should not do.
Ask for Likes
There is something about asking for Facebook Likes that seems a bit similar to begging. This puts undue pressure on people on something that has little to no value to you. You should work to get potential clients to want to associate themselves with your company and pestering them for Likes is not likely to do you any good.
The main purpose of social media marketing is to build relationships with prospective customers and not to serve as a platform to make direct sales. The moment you push your product or service a bit too much, people are going to steer clear since it is not the reason why they are using social media. You should be subtly leading them to your brand and not dragging them by the hair to your store.
Try to be a comedian
This is not difficult to avoid. When posting anything on social media, do not relegate yourself to a crude gag or joke just for the sake of it. If you have something witty to share that is related to the brand you are marketing, that’s fine for as long as you do not push it. Do not think of ways to be funny because it will make you seem like you are trying too hard – and if you’re trying to be funny, you are.
Be too much of a clown
Being funny is something that comes naturally to some people but this does not mean that it should translate to what you post with social media. The content and context should still be appropriate for business and if all you have on your feed is a bunch of jokes, it will not speak well for the company.
The opposite is also true so do not seem like the harbinger of doom when you post anything. People respond well to content that is sharable and the posts they typically share are either funny or amusing. They might mistake your seriousness for being boring and you do not want them to view your company in that light.
Post irrelevant content
Always remember, no matter what you post, that it must be connected to the brand you are marketing. If you are stumped, don’t even bother.
The point of your company having social media accounts may be for marketing but customers will almost always see it as for customer service. They are bound to ask questions and expect answers from you so ignoring them will make it seem that the company does not care.
One of the most important things to not do is to quit posting. Your account will start getting followers and this might make you complacent but make sure you have the same level of interaction you once did. Your lack of updates may be what harms the marketing you’ve been doing on social media so it is best to keep the ball rolling.