We take a look at the different approaches to the mobile network market, from high-flying revolutionaries giffgaff to the latest innovations by stalwarts Vodafone and Orange
Who is in control of the future of mobile technology? As with many of the world’s rapidly-moving technology industries, the leaders and major players in the industry seem to be invisible. Is it the demand and desire of consumers which steers this ever-changing, often-developing industry?
Or, is it a handful of big players, designers and businessmen, shaded away from the shop floor, who control the fluxes and flows of income around this multi-billion dollar industry?
We live in a world of mobile fluency: Cisco reports that this year, the number of registered handheld mobile devices will outnumber people on planet Earth. By 2016 it’s thought that the number of mobiles on the planet will surpass 10 billion.
But how are we using them? Two major drivers in the industry’s fluxing shape are the lifestyles of consumers and increasingly variable requirements made to mobile devices’ data and performance capacities.
Mobile devices are now watches, alarm clocks, TVs, offices and much more for many people; these increasing technological demands and jumps in design are pushing forward the industry’s production and innovation in handsets.
At the same time, the closer confluence between man and phone, the more reliable it becomes in users’ lives, the more pressure is put on mobile networks and suppliers to change the way we pay for our mobile coverage. This is where the popularity of new players like giffgaff come in.
Offering a cheap payg sim to its users, who join an online community and become part of the giffgaff network, giffgaff works to allow mobile users to control their own mobile usage.
They can still buy a normal handset, or the latest smartphone, and then simply unlock their giffgaff sim to buy bundles or goodybags of data rather than become locked into a contract with a major mobile network provider. You can find more information on the community at giffgaff’s YouTube channel.
It’s a formula which has seen the company rise in popularity in the last three years. Yet competition is on the rise from the very networks that it was created in opposition to. Vodafone’s new Red Hot deal is one such package aiming to give consumers a balance of security and flexibility in their mobile packages…you can read more on it in the link above…but the question is, who will snap it up?