Mobile technologies have become more and more advanced through the years to allow formerly unthinkable possibilities now widely practicable realities. Smartphones and tablets, for instance, have a number of useful features that users believe are responsible for making them indispensable as communication and business productivity tools. Tech savvy professionals use mobile devices with a strong bias for info access reliability, convenient connectivity, and work process efficiency. Company owners who prefer to use mobile devices whether for stationary indoor office work or in outdoor mobile situations usually find business productivity and info source apps to give them the edge over their competitors.
Leisure-oriented users on the other hand have an entirely different take on mobile device use. These are usually consumers who use mobile device features and apps for their amazing recreational and entertainment value. We see this in the way such users fondly take pictures with smartphone or tablet cam features; read e-books or access entertainment sites with pertinent apps; view videos, listen to music, and play games, and the like with their mobile devices.
For leisure users, mobile devices function as media players first, and communication devices second. It comes as no surprise then that entertainment in the form of promotional music videos and short films also find their way to leisure-prone mobile device users. Owing to their more diminutive file sizes compared to full feature films, mobile device RAM and memory are capable of storing and playing audio-video format files. Apps developers often view leisure-oriented consumers who use mobile devices for entertainment purposes as a distinct demography made up of tech savvy young adults with a lot of time in their hands but whose attention spans are surprisingly short. A consumer constituency more accustomed to the real-time thrills of social media and the web’s packaged platforms like internet-connected TV, webcast radio, and gaming apps. These are young and energetic people who want their online fare to be fast-and-furious and short-but-killer.
This is why marketing material or “virals” in the guise of short films find their way to social media and get exposed to this distinct market group. Social media users usually downloading short films or virals to view or store in their mobile devices do so for the following reasons:
Short films are short stories in film form with approximate running times not exceeding 30 minutes. It sets itself apart as an artform from the full-length feature film in context and content. Most filmmakers and film buffs often tend to regard full-length features to resemble celluloid “prose” and short films as stylized visual “poetry.” You can get a clearer understanding of short films by taking a quick look at the following pointers below: