I believe it is an axiom today that more or less serious business should business should have a presence in the mobile world. It is another good way to attract new clients and to stay in touch with regular partners. But what should you start from if you decided to make a mobile application for your company? Today you will find the answers on some typical questions.
1. Mobile app development. What is it?
If to speak generally, mobile app development is a process of making special programs (applications) that can be installed and used on mobile devices such like smartphones and tablets. Mobile apps are developed for different mobile platforms. The most popular of them are iOS, Android, Blackberry and Windows Mobile.
2. Mobile app or mobile website: what to choose?
Nowadays there are main two variants of presence in the mobile sphere: application and mobile website. There are lots of arguments about what is better but I have such point of view: if you have a big business and your aim is to cover as many users as possible (especially if you have long-term plans) it is better for you to develop an app that will give much more options for interaction with your clients. Besides, there are apps for internal use, but we will talk about them a bit later.
3. What can mobile apps do?
The ranges of possibilities that can be provided by mobile applications are as wide as general software products have. Here are just some of them:
4. Internal company app or a public app?
There are two types of mobile applications: apps for internal use and for public. Internal company applications help to optimize the working processes inside your business. Public apps will be used by your clients and will be available for public load. Internal apps are mainly developed by big international corporations where there is a great amount of information that should be loaded on one server and processed immediately. Public apps are used mainly for 24/7 support of your clients and promotion of your services.
5. How are mobile app development companies important?
Mobile application development companies take the responsibility for the whole process of app development: design, coding, testing, app promotion, etc.
6. What mobile platform should be chosen?
Even though some of new technologies of hybrid applications are being tested today, most of the applications presented are developed for the specific mobile platform and can’t be run on the device that has another operation system. So, before choosing what platform you should pick up, explore the market and the number of your client using this or that mobile OS.
7. What are our mainrivals doing?
Before ordering an app, study your competitors and their mobile solutions. Test them and try to find the drawbacks that you won’t duplicate in your product.
8. How much doesthe app development cost?
Well, the average price is between $15K and $50K. But it is only average data. The exact price depends on the complexity of the application, time of the development, the number of developers who will work on the project, etc.
9. How long will it take to develop?
It is basically takes about 3-6 months, however, again, it will depend on the application and its functional complex you would like to have.
10. What about update and maintenance of the app?
Usually, if you sign a long-term contract with a mobile development company and order the full range of services, your application won’t be left without the maintenance and support. The developers will deliver the updates based on your requirements to the application regularly.
11. Where can people find the app?
Public applications will be available on the applications markets such like iTunes, Google Play Market and others.
12. Can I make money with the app?
After delivering the app to the public you will be able to earn money on it. There are 2 ways to do it:
1) Selling the application to the customers.
2) Advertising through your app. By the way, mobile ads are one of the most fast developing fields of marketing.
I do hope that the answers will help you to make up your mind and to get a really nice application that will improve your offline business.