Google is the world’s leading Internet search browser as it receives more than 60 percent of search traffic. This gives it more traffic than all other search engines combined, which means if Google makes a change to its search algorithm, it is important to stay current.
When you write engaging content that is also helpful, people are more likely to come back to the site and view additional information you have posted. When people come back to your site more often, Google takes notice and sees that people are finding your website useful. Because of this, you need to constantly upload new information in order to bring these people back to your site. If they have no reason to return to the website they won’t, Google’s algorithm will measure this metric, and your page ranking will suffer.
Keep content fresh and informative and avoid the use of keyword stuffing and you shouldn’t ever have a problem with the site, no matter what changes Google brings about.