What’s the difference between the most popular content on any social networking website like Twitter or Facebook and some other normal content on the same platform? The basic difference is that the former is more sharable. Here we will cast a look upon how we can make content more shareable. So check out some tips that would come in handy if you are willing to boost the popularity of your online content:
What’s in: Creating your content centered on something which is in will definitely attract people’s attention. For instance, you can check out Google Trends to know what’s hot! There are lots of other ways to know what’s creating waves. I am pretty sure, your content won’t fail to attract attention of your topic is picked from the recent times.
Appeal visually: One of the most tried and tested ways to make your content more engaging and likeable is by creating visual content. Adding photos and videos definitely helps as any kind of visual content is likely to cast a powerful impression as compared to the text. Believe it or not, if given a choice, if you have limited time, you would love to browse through photos and visuals rather than going through lengthy texts. It’s just because this is how human brain functions, so keep it simple!
Headline: Someone has rightly said that the first impression is the last impression. In case, you are creating a blog post, make sure that the headline says it all for you. Your headline will attract the audience to go through your post, hence try making the best out of your first impression.
Brevity: Make sure that your content is short and simple. Add graphics or visuals to your text than try conveying your message in short clear sentences. Whether, it is Facebook or Twitter, beating around the bush won’t do you any good.
Quality content: There is a tremendous difference between simply ‘creating content’ and ‘creating quality content’. If you wish to make your content more shareable, then make sure that you deliver powerful and stellar content. It should be thoroughly engaging and attractive. In other words, while creating content try adding those elements which you would look for while going through some random content on a social networking website.
No jargons please: If your content targets ordinary people then try using simple language. Keep away from jargons as most of the people won’t be able to take such terms.
Making content shareable: Though you have added the necessary elements for your content to be sharable, but you need to make the content sharable for your friends too across all the platforms. This means that whatever content you post should be well-formatted so that it can be re-shared on different platforms. For instance, if you include some content on your website then integrating the social networking buttons related to Facebook, Twitter will do you a lot good. So make it easier for your viewers too!
Publishing at the right time: You need to keep track of the time when you tend to get the maximum traffic on the social networking website. Tweeting at the particular time or day would get your content noticed and hence more users would come across it. This in turn may lead to more tweets and shares! Hence, you can try out all the above tips just to see your content getting viral in just a couple of hours. In addition, you can even research on more ways that would make your content popular in no time!